Tanishq brings out new jewellery collection for Akshaya Tritiya

Business Bureau:

On the auspicious occasion of AkshayaTritiya, Tanishq, India’s most trusted jewelery brand from the house of Tata re-establishes belief in the significance of our ‘Hands’ that have the power to create, love, nurture and bless. ‘Hands’ have a power of resurrecting the present and building the future. They have the ability to translate and deliver multitude of emotions. It has a touch of grace, mirrors feelings and reinforces partnerships. It’s the ‘hand’ that is often used in every auspicious activity followed by traditions. Harping on the emerging trend with Bangles and to celebrate the auspiciousness brought by our ‘hands’, Tanishq launches ‘Kalai’, comprising of extensive designs and craftsmanship crafted in 18K to 22K gold. The wide spectrum of design inspiration is derived from various traditions including, gheroo finish south style bangles, antique bangle with charm of traditional workmanships like stamp work and enamelling, moon shaped elements and flowers, heritage architectural domes, statement piece with pearl bunching and a fine mix of workmanships like textured sheets, enamel, piroi reflecting grandeur of Rajasthan.

Tanishq is offering up to 20% * off on making charges of gold jewelery and on diamond jewelery value. The offer is valid for a limited period only. As per a consumer research undertaken by Tanishq, the increase in gold price is not likely to dampen the enthusiasm of gold buying this festive season as majority ofconsumers have expressed an intentdespite an increase in gold price.Keeping the rising gold prices in check, Tanishq recently introduced ‘Hi-Lites’ platform that offers jewelery that is substantially lighter in weight while offering the same look and feel at a lesser price. As a run up to AkshayaTritiya, Tanishq has also launched Gold coin ATM’s called ’24K Xpress’ to make it convenient for consumers to purchase gold coins during AkshayaTritiya. The ’24K Xpress’ gold coin ATM facility will be available in Tanishq flagship stores. Tanishq outlets are located at Kingsway (Ph: 0712-6659201 / 206) and Shraddhanandpeth Square (Ph: 6669300/33).


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