Manchester United to unveil new £20m-per-year training kit sponsorship with blockchain platform Tezos

Manchester United will unveil new multi-year sponsorship of their training equipment by announcing a partnership with blockchain platform Tezos.

Athletes Could show that the two sides have agreed a deal worth more than លាន 20 million a year and United have fired material Already advertised at the club’s training center before the announcement. Carrington training ground itself is not included in the deal.

Man Utd’s eight-year sponsorship deal with US insurance company Aon ended at the end of last season.

Talks to replace Aon with The Hut Group reportedly broke down when the Manchester-based company withdrew due to concerns about a fan campaign to boycott United’s trading partners as part of the deal. Of protests against the ownership of the Glazer family of the club. The team has run without a shirt training sponsor this season.

United have held ongoing talks with other companies, including several in the blockchain space, and now plan to unveil a major deal with Tezos.

Tezos, backed by the Tezos Foundation, is a blockchain or type of decentralized computer network like Ethereum.

For advocates, blockchains like Tezos could be a way to carry out computer operations more efficiently than current technology and help remove expensive brokers from the process.

Detractors underscore the fact that blockchain operations require massive computing power that emits carbon.

However, Tezos presents itself as a more energy efficient platform. United are understood to have acted cautiously before agreeing a deal and holding hands. A reliable pair.

United’s deal gives the club confidence that its commercial appeal to partners remains strong despite the epidemic and the trial period of performances on the pitch. Cristiano Ronaldo’s summer signing from Juventus is a factor in boosting business opportunities during the campaign, although United see these benefits as a side effect to his potential contribution as a sport. However.

Tezos is linked to its own digital symbol – Tez – which crypto traders buy and sell to try to make a profit. Crypto trading is high risk and volatile and not widely regulated. The value of the Tezos token has risen sharply in the last three years but has fallen since November, reflecting a broader crypto price.

Tezos has been investing in sports sponsorship, especially becoming the first New York Mets blockchain deal in May 2021, and certainly its first category for all 30 Major League baseball jerseys.

In May, Red Bull Racing Honda unveiled a partnership with Tezos whose blockchain secures an agreement to create the racing team’s first-ever NFT experience. Tezos has also sponsored McClaren races across Formula 1, Indycar and Esports.

In January 2022, French sports team Team Vitality named Tezos its main technical partner, describing it as one of the largest deals in “European esports history”, in which Tezos guarantees visibility. Of the front coat.

United declined to comment. Tezos was contacted by Athletes But did not respond before printing.

It is also believed that the deal could involve collaborations beyond United’s training equipment that will assist United in their attempts to increase opportunities in technology, including metaverse and “web 3.0”.

(Photo: Getty Images)


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